I help businesses stop renting attention — and start owning their audience.

Paid traffic is powerful.

But without an audience strategy behind it, it’s expensive, fragile, and short-lived.

I build systems that turn ads into long-term growth.

This means using paid ads to grow an owned audience (email + remarketing), then turning that audience into repeatable revenue.

I’m Kathy — a digital ads strategist who’s been working with Facebook and Instagram since the early days.

My background spans traditional advertising, tech, and running my own successful product-based (jewelry) business. I didn’t just manage ads — I relied on them to drive real revenue. That experience taught me something most advertisers miss:

Ads don’t fail because of targeting or creative.
They fail because there’s no system behind them.

That realization is what led me to develop The Audience Growth Engine.

Why I don’t believe in “just running ads”

Most businesses approach ads as one-off campaigns:

  • Launch → spend → hope → repeat

It’s exhausting. And it’s risky.

I take a different approach.

I help businesses use paid traffic to:

  • Build an owned audience (email, remarketing, community)

  • Nurture that audience with intention

  • Convert consistently — without starting from scratch every time

When you own the audience, ads become leverage — not pressure.

How I’m different

I don’t chase vanity metrics — I design systems that support revenue

  • I focus on what happens after the click, not just the click itself

  • I combine strategy + execution (not theory-only, not button-pushing)

  • I think in phases: test → learn → build → scale

This is why my work sits at the intersection of:
Paid Traffic • Audience Growth • Conversion Systems

I’m a great fit if you:

  • Know paid traffic matters but don’t want to gamble with it

  • Want ads to grow your email list, not just traffic

  • Are done guessing and want a repeatable system

  • Care about long-term growth more than quick wins

I’m probably not a fit if you’re looking for:

  • Overnight results

  • “Set it and forget it” ads

  • Coaching without implementation

If you’re ready to

  • Turn paid traffic into an owned audience

  • Build a system you can activate again and again

  • Make ads feel strategic instead of stressful

You can explore how we can work together here:

Ads don’t have to be a headache.
They just need a smarter system behind them.

Ready to elevate your business?

Let's connect and discover how we can accelerate your audience growth together

Connect with KLO